We’re Amruta and Payal — two IT professionals by day, moms by heart, and now, the co-founders of a purpose-driven wooden toy brand. Like many modern parents, we constantly juggle deadlines, screen time, mealtimes, and bedtime stories. But amidst all the chaos, one thought kept us awake at night:

What kind of world are we leaving for our children? And what kind of childhood are they living today?

That’s where our journey began.

A Better Childhood, A Better Planet 🌍

As moms, we were always searching for toys that were safe, meaningful, non-toxic, and rooted in real-world learning. Most toys we found were either plastic-packed, overstimulating, or disconnected from nature. That didn’t sit well with us.

We wanted more than just “toys.”
We wanted tools for imagination, invitations to explore, and companions to grow with — made from earth-friendly materials and created with a conscience.

And so, our brand was born.

Crafted for Kids. Kind to Earth.

Our toys are made from natural wood, lovingly designed to nurture a child’s creativity, curiosity, and connection to the world — all while being gentle on the planet.
• ✔️ No batteries, no screens — just open-ended play
• ✔️ Safe for little hands, big on developmental benefits
• ✔️ Mindfully made, plastic-free, and sustainable
• ✔️ Inspired by Montessori and Waldorf philosophies

Each piece is a tribute to childhood the way it was meant to be — slow, imaginative, and full of wonder.

Why We Do What We Do

Because we believe what’s best for our children should also be best for the Earth.
Because real play builds real brains.
And because every small choice can shape a big future.

We’re here to help parents make those choices — joyfully, responsibly, and guilt-free.